Everyone’s talking about it. Companies are preparing for it. It’s all over the media. The dreaded economic downturn, also known as a recession, appears to be on the horizon, if not already here. In anticipation of a recession, nothing makes it more pleasant than the customary expense reduction initiatives. Many companies, perhaps the one you’re with, have begun enforcing strict cost containment measures. Now expense reports are scrutinized, interoffice entertainment is minimized and some departments begin to “right-size.”Although nothing feels right about being laid off, you can certainly take action to recession-proof your career. How? Bolster Your Brand. According to Arruda and Dixson, co-authors of some best selling Career books, during a challenging economic period, highly differentiated self-branding becomes even more important. Building your brand will help you give your company the innovation and creativity it needs while making you an indispensable resource. Personal branding is the most effective way to clarify and communicate your value.
Unclear about your brand? Use this Online Branding Tool from Reach Communications Consulting, to develop your profile.
More often than most, it’s not what you know, it’s who you know. Reach out to former colleagues. Strengthen relationships with clients, relatives, friends and business partners. Invite those to lunch you normally wouldn't and meet up for coffee after work with those you wouldn't dare. Do whatever is necessary to rekindle those relationships in the event you should have to cross them. Network, network, network. Professional organizations are also a good way to network and provide the greatest opportunity to expand your professional reach outside the company.
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