WAP (wireless application protocol) technology is a growing phenomenon that continues to shape the way we communicate. Dusty tattered blue LAN cables are unfashionable as spandex pants, and it’s taboo to even mention the antiquated dial-up cable. A very popular consumer application of wireless technology is the everyday usage of mobile phones and PDAs. Given this, it is no surprise that women have embraced this technology. Studies indicate that text-messaging and instant messaging services are the most popular uses amongst women. It is considered a valuable tool that enables convenient communication between family, friends and clients.
Although the primary appeal of wireless technology is access to content through web browsing and email, women are more interested in efficient communication.
For example, the Samsung T500 phone was designed specifically for women with “feminine extras,” such as a mirror and biorhythm readings. While flattering on one hand, text messaging and calling functionality are most critical.
An emerging wireless application is SMS (short message service) banking or mobile banking. Many banks are partnering with WAP service providers to enable account holders to check balances, make transfers, stop payments and more. The banking industry views this as a natural progression, being that mobile phones are so widely used, with over 225 million carriers in the United States. For more information on mobile banking technology visit http://www.paymentsnews.com/mobile_banking/index.html.
With convenient communication being the biggest selling point for women when it comes to wireless technology, our adoption rates will continue to increase. We are invariably less interested in the design specifications of wireless technology; however, many of us are interested in the design specifications of our mobile device accessories. To accommodate those who desire to be fashionable and efficient, She-Tech will be offering mobile phone accessories this spring. Allow your inner tech-diva to shine this year.
Whether wireless, LAN line or dial-up…stay connected!
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