After the Love is Gone!

After a 2-year long relationship with Yahoo, the love affair is coming to an end. Not that Yahoo wasn't a wonderful partner; it truly had been, but I need more from my web host provider.

I'd been thinking for sometime to change hosting services, but had grown quite comfortable with Yahoo. It provided me all the features and security that a beginning E-preneur needs when starting out online. In my 2-year relationship with Yahoo, I've never encountered any security breaches or down-time. They've always kept me up and running. I would definitely recommend Yahoo to anyone just starting a business online. Their Merchant Starter service is excellent for anyone selling 25 products or less. It is very user-friendly and easy to manage for non-technical users.

I was in the early years of my web development career when I started She-Tech. It was important for me to find a hosting service that was easy to manage, but had enough flexibility to allow me to develop my web skills.

After a brief relationship with another hosting service, I decided to go with Yahoo. It was here that I learned the lessons of Ecommerce. Since Yahoo is a search engine, its primary goal is to assist shoppers in finding products. This is where Yahoo excels. They provide their merchant stores with extensive information to assist them in becoming successful online retailers. I consistently applied Yahoo's ecommerce principles to my store, and within a short period of time, She-Tech had achieved Yahoo's 5-star customer rating. Once a merchant store achieves a 5-star rating, their customers are protected from fraudulent practices through Yahoo's Buyer Protection program. Building customer confidence and security is the key to success online.

Now that She-Tech has a solid ecommerce foundation, it is important to build upon that foundation and take our online presence to a higher level of ecommerce. That level is providing customers with services and features that will give them a wonderful shopping experience. Although we could have achieved that level of ecommerce with Yahoo, we could not have achieved it without a higher price tag.

I was in constant struggle with myself, as to how to provide customers with more features and services, but at the same time keeping overhead costs at a minimum. I soon realized that I would have to leave Yahoo, but vowed that I would take with me all the ecommerce lessons I learned to build She-Tech into a better online retailer.